The story of produce from field to fork.



Produce Pro-Tip

Move over Ants on a Log--why not try Celery Salsa tonight? Heat oil and stir in garlic, tomato, celery, and onion. Pour in tomato juice and bring to a boil. Cook until onions and celery are tender. Stir flour into the salsa to thicken. Season with salt, pepper, and hot sauce, and serve with baked tortilla chips for a tasty and different treat!


What Is a P4L?

Produce 4 Life is a website run by Produce Alliance that puts fresh produce at the forefront for chefs of all kind. Here we tell stories of how fruits and vegetables are made, who they are made by, and how they can be made into more.

More about P4L >>


Learn more about “Dish”

From market “Good Buys” to new takes on seasonal favorites, Dish is filled with plant-based culinary creativity and menu innovation with the seasonal flair chefs seek.

Visit Dish >>


Use #Produce4Life on social media to show how you bring fresh fruits and vegetables to life on a plate!