PA at PMA 2018
Another year, another spectacular PA at PMA in the books!
Every year, team members, distributors, and customers of Produce Alliance gather from all over the country for the annual Produce Marketing Association foodservice conference.
This gives our PA network the perfect opportunity to celebrate and strengthen the valuable partnerships we've built. From insightful field tours to celebratory receptions, #PAatPMA2018 is truly a time for growth, learning, and of course, comradery!
The week's activities officially began on Wednesday, July 25 as the Produce Alliance Next Generation Board met to discuss progress, adaptive strategies, and vital opportunities within the industry.
The next day, the Produce Alliance group traveled to Bolthouse Farms for interactive and informative tours through carrot fields. Tour attendees were given an up close and personal look at how carrots with the greens attached are picked by hand versus carrots without tops are harvested with a machine.
Some attendees even hopped on the machine to help harvest over 50,000 lbs of carrots! Many thanks to our hosts at Bolthouse Farms for kicking off our #PAatPMA2018 week on such an amazing note.
The group then rounded out the gorgerous afternoon with lunch and wine hosted by GreenGate Fresh. A perfect way to end a perfect day!
But the fun did not stop there! Our group then gathered bright and early Friday morning to head over to Driscoll's for a berry field and facility excursion.
The generous folks at Driscoll's gave our group an inside look into America's finest berry fields and facilities. We taste-tested samples from strawberry fields for flavor, color, texture, shape, and aroma. We learned all about the hard work and science that goes into strawberry and raspberry fields. We saw how all these delicious berries are packaged and delivered to us.
As always, it was berry extraordinary from start to finish. 🍓
“When you meet the growers that produce the products that feed so many people, you cannot help but be impressed by their skills, experience and dedication to farming for today and the future,” says Melissa Melshenker Ackerman, EVP for Produce Alliance.
“Every person who touches these commodities shares a passion for growing only the finest products. It is such a treat to get many of our partners together to see where the field to fork experience begins.”
Huge thank you again to Bolthouse Farms and Driscoll’s for all of their gracious hospitality!
To cap off the week's activities, our attending PA customers and distributors arrived at the Monterey Plaza Hotel & Spa for the annual Produce Alliance PMA Cocktail Reception. We saw a record number of attendees as guests arrived donned in evening attire to enjoy a night of drinks and hors d'oeuvres as the fabulous Alison Sharino Band played in the background. Everyone was also treated to a specialty nut bar hosted by Premium Nut, as well as a delicious ice cream dessert stand.
Thank you so much again to everyone who attended the events throughout our PA at PMA 2018 week!
We are always honored to create meaningful experiences and memories with our growing PA family. These are the essential opportunities that bring together the industry’s best and brightest, and showcase the hard work and dedication of inspiring foodservice trailblazers. In these settings, new trends arise, connections are formed, and standards are reinvented.
PA is more than proud to contribute to that innovation.
Thank you again to everyone who helped make this fantastic experience possible.
See you next year!