The story of produce from field to fork.


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Produce Pro-Tip

Fennel bulbs are entirely edible and deserve an award. Use them raw for a crunchy, sweet element, or cooked for a silky, smooth flavor. Fennel fronds are also delicious and offer a beautifully fresh smell and taste. They are lovely in salads, or even chopped and sprinkled over food as garnish.


What Is a P4L?

Produce 4 Life is a website run by Produce Alliance that puts fresh produce at the forefront for chefs of all kind. Here we tell stories of how fruits and vegetables are made, who they are made by, and how they can be made into more.

More about P4L >>


Learn more about “Dish”

From market “Good Buys” to new takes on seasonal favorites, Dish is filled with plant-based culinary creativity and menu innovation with the seasonal flair chefs seek.

Visit Dish >>


Use #Produce4Life on social media to show how you bring fresh fruits and vegetables to life on a plate!