The story of produce from field to fork.



Produce Pro-Tip

Ever shy away at the store from produce you can't recognize? Turnips might be one of them. They are large and unwieldy, and many of us don't know what to make of them. No worries! We are here to help. Turnips are lovely! Also, don't throw away turnip greens! They are gorgeous in a salad, or cooked down in soups and stews. Slice turnips thinly and serve them like radishes in a salad too And if the skins are tender enough, you don't have to peel them! Just take a slice for yourself and taste it first to make sure they aren't too woody.


What Is a P4L?

Produce 4 Life is a website run by Produce Alliance that puts fresh produce at the forefront for chefs of all kind. Here we tell stories of how fruits and vegetables are made, who they are made by, and how they can be made into more.

More about P4L >>


Learn more about “Dish”

From market “Good Buys” to new takes on seasonal favorites, Dish is filled with plant-based culinary creativity and menu innovation with the seasonal flair chefs seek.

Visit Dish >>


Use #Produce4Life on social media to show how you bring fresh fruits and vegetables to life on a plate!